Chinese universities started offering courses related to the famous game Genshin Impact.
Schools also use Genshin Impact as a promotional vehicle to attract more students. According to Youxiputao, Xiamen University in China recently launched a new university course through which students can learn more about the game Minecraft. Several other universities in China have started sending out internet invitations to students as advertisements using Genshin Impact.
Genshin Impact is an action game developed by miHoYo where the player can switch between 4 interchangeable characters in a party that can be done quickly during battles, making it possible for the player to use Use different combinations of attacks and skills.
Mobile games have a big influence on the world’s youth in this day and age and world famous games like Genshin Impact, Minecraft, Clash of Clans and many more definitely top this list.
Klee, the university’s admissions director in China, shared that Sun Yat-sen University, Tianjin University, Shanghai University and many others have begun using the Genshin Impact character in admissions campaigns. their to attract more students. It has become a popular way to attract crowds for university social media managers.
At first, this activity started from being creative and entertaining, but when all other universities found it useful, it became the new way for universities to attract students.
Genshin Impact is hugely influential as it has a huge fan base around the world, a group of young players among them are incoming college students. That’s why by using this marketing technique, games help schools to impact to a certain extent on students.