Recently, Kadokawa ASCII Research Institute released the mobile game document Famitsu 2023, announcing the sales ranking of mobile games in Japan.
The global mobile game market analysis report in 2022 has compiled all data collected from games with high market share in the country of Cherry Blossom. This report includes information such as trends, user behavior and traffic for each game. According to the data provided, the global mobile game market has reached 67.28 billion USD in 2022, growing 97.2% over the same period last year. Since Famitsu released a white book that summarizes relevant information and surveys in 2015 until now, the global mobile game market has experienced a lot of changes after 7 years.
According to reports, the size of the Mainland market (excluding Hong Kong and Taiwan) soon surpassed North America (including the US and Canada), earning a whopping 18.8 billion USD, to become the largest mobile game market in the world. Besides, the mobile game market in Europe has also been expanded with revenue of 13.56 billion USD, in Japan market is 9.15 billion USD, South Korea earned 5.03 billion USD, Central and South region The US reached 1.07 billion USD, Oceania reached 1.05 billion USD, the Middle East reached 1 billion USD and finally Africa reached 180 million USD.
According to the information provided in the white book, the sales rankings of mobile games in Japan in 2022 have been compiled. In particular, MIXI’s Monster Strike had a spectacular ‘comeback’ after two years with a revenue of $ 700 million. Second on the list is Pretty Derby with a gross of $675 million. Third on the list is the hit gacha game FGO with revenue in 2022 of $470 million.
In fifth and eighth places on this list are HoYoverse’s Genshin Impact and NetEase’s Knives Out. Accordingly, Genshin Impact grossed $285 million while Knives Out followed with $185 million. In addition, the game that once stormed, Pokemon GO, after stirring up the community, is now in 10th place with a modest revenue of 170 million USD.
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In addition to the sales numbers, the white book also summarizes and announces the most popular game in the Japanese market, Genshin Impact. Specifically, the game was displayed 45.08 million results on the social network Twitter with 1.54 million related accounts as of 2022 alone. This achievement also marks the second consecutive year of the game when becoming become the game’s most popular social network game. In addition, the second most popular game in this island nation of the Sun is recorded as Pretty Derby. As of 2022, a total of 124 Twitter accounts have posted 15.59 million content related to this game on this social networking platform, enough to show its influence on the current market.
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