In terms of downloads, in the first half of 2022, Project Sekai: Colorful Stage! feat. Hatsune Miku suddenly emerged, and ranked first.
Project Sekai: Colorful Stage! feat. Hatsune Miku launched in September 2020 and the total number of downloads reached 7.8 million by the end of June 2022. Among them, the number of downloads in the second half of 2021 is about 1.8 million, while the number of downloads in the second half of 2021 is about 1.8 million. Downloads in the first half of 2022 exceeded 2.1 million, an increase of more than 15%.
At the same time, 4 of the 10 most downloaded products are new games launching in the first half of 2022: Apex Legends Mobile, Yu-Gi-Oh! Master Duel, Dead by Daylight Mobile and Burning Fire are all IP products.
New game Burning Fire ranked first in revenue and number one in revenue growth. Judging by the growth in the first half of 2022, Burning Fire’s performance is the brightest, and also one of the new games to top the list of sales for the second half of 2022.
Launched in February 2022, Burning Fire not only ranked first in revenue growth, but also surpassed 1.2 million downloads, ranked 4th in the growth list.
Yu-Gi-Oh !: Master Duel (KONAMI) released in January 2022, ranked third in revenue growth and second in download growth. Downloads of this TCG mobile game on iOS platform account for more than 80% compared to similar products.
Apex Legends Mobile released in May 2022, although the statistical period is only about 1.5 months, the download still reached more than 1.3 million, topping the list of download growth.
Dead by Daylight (NetEase Games) ranks third in the download growth list, was launched in April 2022, and the total number of downloads in the first half of 2022 has surpassed 1 million.