Israeli game maker, Moon Active, known for designing Coin Master games has become the owner of Zen Match to expand its empire.
The company did not disclose how much it paid for the acquisition of the game company. But many sources say the deal could cost Moon Active between $100-150 million. According to the report, since its global release in September 2021, Zen Match has earned more than 100 million USD and reached a DAU (daily active game player) of 1 million people.
Moon Active, the company behind successful titles like Coin Master and Family Island, along with the affiliated team in Istanbul, aspire to grow its mobile game empire to earn more revenue. Zen Match has led the market and earned a reputation for its outstanding products.
Moon Active acquired Zen Match.
Moon Active raised $300 million in a funding round entirely including deals at a company valuation of $5 billion last November. The round was led by Insight Partners, which invested $125 million in Moon Active in early 2020 at a valuation of $1.25 billion. Moon Active investors also include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu and David Alliance.
“We are very proud to partner with the talented Zen Match team and look forward to working together to develop this amazing product,” said Samuel Albin, CEO and Founder of Moon Active. “This is a very good time for Moon Active as we continue to develop new titles and further expand our investment through the acquisition of valuable Zen Match products.”
Ilker Ilicali, CEO and Founder of Good Job Games, said: “This is a great opportunity for the growth and success of Zen Match and the talented team who have worked tirelessly. to make the game the hottest product on the market. We are proud of all that Zen Match has achieved and are sure that Moon Active will support more in the future.”
Moon Active has a large staff.
Headquartered in Tel Aviv, Moon Active was founded in 2011 and has over 2,000 members worldwide with offices in Ukraine, Lithuania, Poland, Romania and the UK.
Previously, Coin Master, after deducting 30% of platform commissions, had a total cumulative revenue exceeding 3 billion USD, right from November last year, surpassed 300 million USD, thereby valuing Moon’s company. Active also surpassed 5 billion US dollars.
