According to a recent report, the 5 most popular game genres in Asia have been revealed and received special attention from the public.
Recently, Niko Partners and AppMagic released a report on the analysis of the mobile game market in Asia. Accordingly, 5 main genres such as RPG, strategy, MOBA, puzzle and battle royale gave important indicators based on monetization, engagement, attractiveness and eSports activity. death.
Leading the way is RPG, which has proven its position as Asia’s biggest grossing genre, and MENA in 2022 when total spend is 50% higher than strategy, MOBA, puzzle or battle royale genres combined. . In addition, RPG is also at the top in terms of engagement, but falls short in terms of e-sports due to the lack of competitive elements. In particular, RPG proves to be particularly successful in Korea, accounting for 75% of all mobile game sales. In addition, players in this category are also analyzed as having the highest average income of all genres.
Following the success of RPG, strategy is the second largest genre in terms of revenue and third in terms of downloads. However, in terms of revenue per download, strategy ranks fourth as well as the lowest game genre in terms of engagement scores. However, the strategy also removed the gauze when it was the genre with the second highest attraction.
The next category is puzzle games with more downloads than any other category in the study thanks to high total downloads and downloads per player. In fact, players in this genre spend much less time than other competitors. Not to mention, fans of the genre are also least likely to engage with e-sports as they are least likely to compete in online steam e-sports tournaments or events. Innovation in the puzzle genre has seen several subgenres like merge or best performing in 2022.
