Unity CEO John Riccitiello criticized the game developers for deliberately choosing not to prioritize the monetization mechanism.
Game toolkit selection is one of the most important decisions a developer can make during the pre-production phase of a game development. While most studios have purposefully built toolkits specifically for specific game genres, compositing toolkits like Unreal Engine and Unity have become the preferred choice these days.
While the latest version of Unreal Engine has always earned a certain amount of prestige, Unity has also come a long way in popularity over the past few years. Unity CEO John Riccitiello spoke about the company’s recent merger with business platform ironSource in an interview with PocketGamer.biz, and in the talk he had some pretty “strong” messages. powerful” for game developers who aren’t overly concerned with active monetization.
More specifically, Riccitiello said that the developers who didn’t implement the monetization system early were “The most beautiful and pure, the coolest. But they are also one of the most ignorant.” This former Electronic Arts executive has not been shy about talking about the importance of smart, compelling monetization in contemporary video games and believes that developers should choose to include them in their titles. them, while also focusing on building a precisely tuned “force loop” to keep players coming back to the game for more.
Unity CEO Riccitiello believes that modern video games must be fine-tuned to be of high quality suitable for the gamer’s optimal interaction loop over the long term, and that will also help gamers. want to deposit more. At the same time, Riccitiello claims that he appreciates the classic single-payout system that video games once had. “I know their dedication and care” is what he says of developers who still stick with this model.
Although both Unity and Riccitiello are unrelated to Diablo Immortal, the recent launch of the game has created a wave of controversy in the gaming community around the world. Currently, the game is being compared to the worst in-game blood-stealing systems ever conceived, although it’s worth mentioning that Activision Blizzard made $24 million in its first two weeks alone. when it comes out. Riccitiello’s comment also implies that he would not agree with Diablo Immortal’s monetization system, but rather a monetization system worthy of gamers’ money.
Unity recently acquired Ziva Dynamics, Weta Digital and ironSource, which shows the company’s desire to grow in almost every business area. This also reflects Riccitiello’s general view of the gaming industry, as he believes it will “double up as an industry” within the next five to seven years. Riccitiello says he’s optimistic about the gaming industry and that the company’s recent merger will allow Unity to become even more successful in the meantime.
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