Can İnce, Giada Mazzola and Corentin Selz talked about the future of mobile gaming at the Mobile Gaming Business Conference.
Voodoo’s chief publishing officer, Can İnce, opened the session with an introduction to the company, outlining downloads, active users, number of employees, and overseas offices. He then turned to the opportunistic nature of today’s casual games, arguing that there was too much untapped potential to be discovered.
İnce also shares how small studios and young developers can launch a successful blockbuster. He pointed out three mistakes of those who are new to the mobile game industry:
+ Non-KPI-driven mindsets+ Copying existing successful games+ Release issues
The Voodoo representative ended his presentation by introducing Voodoo Academy and giving way to Voodoo Chief Publishing Director, Giada Mazzola. She started the presentation by tracking what has changed in 2021 and 2022 across the thriving casual gaming landscape.
Mazzola continued by saying that ideals are the key to creating a hit game: “It is not sustainable to achieve success if your idea is fundamentally undifferentiated or if it is the same. something you have seen. This is why you know ideals are key. As game release managers, we spend a lot of time with the studios to understand how we can make this system better.”
She then introduces a case study of the Voodoo game Bucket Crusher to strengthen her arguments and conclude her presentation. Voodoo Casual Studios director Corentin Selz begins with the future of the hyper-casual gamer. He elaborated on the CPI and LTV ratios of different genres, then moved on to Voodoo’s focus areas upon release.
Selz continued by sharing another case study, this time of the game titled Collect It All, and ended the session by stating Voodoo’s goals before Christmas 2023. You can follow along. The group of experts discussed the future mobile game industry through the video above.