Kodoano.com – Anime “BOCCHI THE ROCK!” has made a huge impact on both the virtual and real worlds. This phenomenon has shaped the overwhelming success of Kessoku Band’s albums with over 100,000 copies sold and certified gold. In particular, the anime also contributed significantly to the significant growth of the guitar market in Japan.
According to a report from Sankei News, musical instrument sales have increased 73% over the past year following a downturn due to the COVID-19 pandemic. Shimamura Musical Instruments said the increase was not only due to people’s interest in forming bands, but also due to the strong impact of the anime “BOCCHI THE ROCK!” inspire people. One of the guitar models that appeared in the series was sold out at the Ochanomizu store.
According to a representative from Ishibashi, the Yamaha Pacifica guitar line is the best-selling product, with sales increasing threefold over the same period last year. In “BOCCHI THE ROCK!”, Bocchi used the Yamaha PACIFICA 611 electric guitar, which has been an integral part of her musical journey after initially using a vintage Gibson Les Paul ( and is no longer produced) by her father.
The effects of “BOCCHI” have spread to music stores across Tokyo, with representatives of Kurosawa Music saying they are also experiencing instrument shortages like in the series. A representative from Shimokura Musical Instruments also said that this shortage also includes sheet music, music books and many other products being sold out, an effect that has spread to all social classes.
To better understand all the implications and events surrounding “BOCCHI THE ROCK!” and how it changed both the music community and the musical instrument market in Japan, you can follow the anime series adapted from the manga “BOCCHI THE ROCK!” by author Aki Hamaji on the Crunchyroll platform.
Hitori Gotoh, “Bocchi-chan,” is an introverted girl who is so shy around people that she always begins her conversations with “Ah…”
During her middle school years, she started playing guitar, wanting to join a band because she thought this could be an opportunity for even someone as shy as her to shine. But because she had no friends, she ended up practicing the guitar six hours a day on her own.
After becoming a skilled guitar player, she uploaded videos of herself playing the guitar to the internet under the name “Guitar Hero” and fantasized about performing at her school’s cultural festival concert. But not only did she not find any bandmates, but before she knew it, she was in high school and still hadn’t been able to make a single friend!
She actually almost became a closed person, but one day, Nijika Ijichi, the drummer in the Kessoku Band, came to her. And so, her daily life begins to change little by little…
Theo: Kodoani.com